Bobby Duffy is Professor of Public Policy and Director of the Policy Institute at King's College London, where he leads a team of public policy specialists to connect research with policy and help solve society's challenges.
Prior to joining King's, Duffy was Managing Director of Public Affairs for Ipsos MORI, a team of around 230 researchers in London, Manchester, Edinburgh, and Brussels, and Global Director of the Ipsos Social Research Institute, based across 30 countries.
Duffy has worked across most public policy areas in his career of 25 years in policy research and evaluation, and has spent time working at the Prime Minister's Strategy Unit and the Centre for Analysis of Social Exclusion at the London School of Economics.
He is Chair of the Campaign for Social Science, which is part of the Academy for Social Sciences in the UK, and chairs the Advisory Board for CLOSER, a unit which coordinates the learning from the main longitudinal and cohort studies in the UK.
Bobby is the author of The Perils of Perception: Why We're Wrong about Nearly Everything, an explanation of a unique set of global studies on how people misperceive things like immigration levels, crime rates, obesity levels and many more key social realities.